White-Label Technical SEO and AEO for Agencies That Sell SEO Retainers

The Problem Your Clients Are Bringing to You Right Now

If you run a digital marketing agency that sells SEO retainers, you are probably having a difficult conversation with some of your clients. Their rankings have held or improved. Their organic traffic has fallen. They are paying you the same monthly rate and seeing fewer results, and they want to know why.

The reason is specific. Google is now displaying AI-generated answers at the top of results pages for a large portion of queries. Users read the answer and do not click through to the pages below it. A client in position two for their most important keyword gets fewer visits than they did eighteen months ago, not because their ranking changed, but because fewer people ever scroll past the answer Google generated for them. Click-through rate falls. Traffic falls. The ranking report looks fine.

This is not a failure of your agency’s SEO work. The change is structural and it happened on Google’s side. But your client does not see it that way. They see a monthly invoice and a declining traffic chart. Without a clear explanation and a visible response, you have a retention problem regardless of how good your keyword work is.

Most agencies are not set up to address this. Explaining the mechanics of AI Overviews to a client is one thing. Actually optimizing for them is a different kind of work. It requires structured data implementation, entity optimization, and content architecture that differs from standard SEO practice. It also requires tooling to monitor where a client appears inside AI-generated answers, which most agency reporting stacks do not currently include. The agencies that figure this out first are the ones that retain clients through the transition. The ones that do not have a response are losing retainers to consultants who do.

What I Do and How This Works

I am a technical SEO specialist with seven years of hands-on experience in crawl auditing, schema markup, Core Web Vitals, and, for the last two years, the structured data and entity work that determines whether a client appears in AI-generated search results. I work with digital marketing agencies as a white-label fulfillment partner. You bring me the client site. I do the technical work. The deliverables go to your team under your agency’s brand.

Your client does not know I exist. Every audit, every monthly report, every recommendation comes from your agency. You manage the relationship, handle the billing, and own the account. I run the technical layer underneath it.

The work covers both sides of the problem. On the traditional side: crawl health, indexation, Core Web Vitals, schema markup, internal linking, and the signals that affect organic rankings. On the AI visibility side: structured data build-out, entity optimization, and the citation architecture that gives clients a measurable chance of appearing inside Google AI Overviews, ChatGPT results, and Perplexity answers. Monthly reporting tracks GSC positions alongside click-through rates, which is the number that shows your client the actual gap between where they rank and how many clicks that ranking is generating. That number is the conversation your clients want to have. It is better to control it than to avoid it.

I keep the number of agency partners I work with limited. Turnaround time and consistency are the things agencies care about most in a fulfillment partner, and both break down when the work gets spread too thin. If I cannot take on a new partner, I will tell you that on the first call rather than making a commitment I cannot keep.

What the White-Label Retainer Includes

The retainer covers the full technical layer of SEO and AI search visibility. I do not handle content production in volume or link building. What I do covers everything from the crawl to the schema to the monitoring that shows whether the work is producing AI citations.

Each month I monitor the client site for crawl errors, indexation coverage, and redirect health. I track Core Web Vitals signals and produce specific fix recommendations when issues appear. I implement and maintain structured data across the site, including the schema types that AI engines use to evaluate a page’s authority on a given topic. I track Google Search Console positions alongside click-through rates so the monthly report shows the ranking-to-clicks gap that clients are now asking about. I monitor where the client appears in AI-generated answers across Google AI Overviews, ChatGPT, and Perplexity, with notes on movement month over month. I produce a content brief targeting a category or pillar page. And I deliver everything in a format your team can send to the client directly, either in your existing report template or as a standalone document.

For agency clients on e-commerce platforms, I include Google Merchant Center troubleshooting as part of the retainer when feed or visibility issues arise.

The audit at the start of the engagement is included in the first month and covers crawlability, on-page signals, schema status, Core Web Vitals, and an AI visibility baseline. It gives you and your client a concrete starting point and makes the monthly work easier to explain.

Pricing

Three tiers, priced per client site per month. Each includes the monthly deliverable package and white-labeled formatting for your agency. The difference between tiers is scope and complexity, not effort level. Every engagement gets the same standard of work.

Tier 1: $1,500 per month

For smaller sites with clean technical profiles and clients who primarily want reassurance that the foundation is sound. Includes monthly crawl and indexation monitoring, Core Web Vitals tracking with fix recommendations, schema markup review and maintenance, GSC position and CTR tracking, and a monthly summary report. No content brief at this tier. This is also the right starting point if your agency wants to run one client through the process before expanding to others.

Tier 2: $2,500 per month

The most common arrangement. For sites where AI search visibility is a live concern or where the client is actively asking why traffic fell despite stable rankings. Includes everything in Tier 1 plus full AEO implementation: structured data build-out across the site, entity optimization, and monthly AI visibility monitoring across Google AI Overviews, ChatGPT, and Perplexity with a report your team can use in client calls. One content brief per month targeting a category or pillar page. This tier is designed for agencies that want to make AI search visibility a core deliverable in the retainer, not an afterthought.

Tier 3: $4,000 per month

For complex sites, multi-brand clients, or agency accounts where AI search performance is a primary measure of the retainer’s value. Includes everything in Tier 2 plus two content briefs per month, competitive AI monitoring that tracks where the client’s top three competitors appear in AI answers alongside your client, and a quarterly technical strategy document your account team can use in client reviews. This tier is also appropriate when a client has multiple sub-domains or international configurations that require separate technical attention.

Starting the Conversation

The intro call is 30 minutes. You tell me about the retainer clients you are managing and what technical needs are going unmet. I tell you whether this is the right fit and whether I have capacity. No pitch, no deck. If it makes sense, we pick a client site and I deliver the first audit within 48 hours so you can evaluate the work before committing to anything ongoing.

Or email [email protected] if you prefer to start there.