Shopify SEO & AEO Consultant
Your store ranks fine. You’re still losing revenue to AI search.
If your Shopify store runs Judge.me, Yotpo or Okendo, Google and ChatGPT are probably reading two different versions of your product. That’s the Revenue Leak. I find it, put a dollar figure on it, and fix it inside your theme in 14 days.
- A dollar figure on what AI search is costing you
- The competitors taking your clicks, by keyword
- A ranked fix list, starting with the biggest leak
Free. 8 minutes of analysis, a 20-minute call, and a written summary you keep. No pitch, just your numbers.
Work spans: premium cookware · European fragrance · specialty food · DTC apparel

The problem
The report looks fine. The revenue doesn’t.
Your rankings held. Your content calendar is full. And your organic traffic is still sliding.
That’s not a ranking problem. When an AI Overview shows up, the #1 result now gets about 58% fewer clicks (Ahrefs, December 2025 data). Your rank didn’t move. The answer just moved above you.
But the leak isn’t evenly spread. Brands cited inside AI Overviews earn 35% more organic clicks than brands that aren’t (Seer Interactive). The AI is picking winners, and it picks sources whose product data it can read cleanly.
If your store isn’t the source the AI cites, you’re invisible at the exact moment your buyer is deciding.
Why most Shopify stores leak
The Schema Collision
Your theme outputs Product schema. Your review app outputs its own. Now one product page carries two or three conflicting descriptions of the same product: different prices, different ratings, missing availability. Google drops the rich result. AI engines can’t tell which version is true, so they lean on a competitor whose data is clean. Nothing in your rankings report shows it.
Recent results
Revenue, not rankings. First-party GA4 data.
+116%
organic revenue
Premium cookware brand. Organic revenue grew from $1.14M to $2.47M year over year on flat sessions. Same traffic, more than double the revenue per session.
+121%
organic revenue
European fragrance house on Shopify. Organic revenue grew from €15.0k to €33.3k year over year. One market grew 88% on zero paid spend.
Client names withheld. Numbers are straight from each store’s GA4.
Get the 2-page case study (free) → · See all case studies → · See what I’m building →
How it works
What does an AEO consultant do?
Find the leak. Plug it. Get cited.
01
Find the leak
The free audit puts a dollar figure on the organic traffic value you lost in the last 12 months, names the competitors who took it, and shows where you’re missing from AI answers.
02
Plug it
The Fix Sprint: two weeks, done for you in your theme. Schema collisions removed, duplicate collections cleaned up, templates fixed. Your product data says one thing, everywhere.
03
Get cited
Monthly SEO and AEO: entity work and citation-ready content so ChatGPT, Perplexity and AI Overviews pick your store as the answer. A moat competitors can’t copy quickly.
Pricing
How much does an AEO consultant cost?
Fixed prices, clear scope. Paid audit fees are credited in full if you book the Fix Sprint or a retainer within 30 days, so the audit costs nothing if you move forward.
$39
Shopify Schema Kit
Fix the schema collisions yourself. Templates and steps for the conflicts your theme and review apps create.
Most booked
$1,500
Shopify SEO Audit
Technical, schema, and collection audit plus a 5-query AI search check. Ranked fix list in 10 business days.
$2,500
Shopify SEO Fix Sprint
Two weeks, done for you in your theme. Schema collisions removed, collections cleaned up, templates fixed.
$2,500
AI Visibility Audit
20+ buyer prompts across ChatGPT, Perplexity, and AI Overviews, competitor citation map, 90-day repair plan.
Retainers start at $2,000/month. AI infrastructure handles the repetitive layer (crawls, competitive analysis, audit production), so there’s no team of juniors to fund. You pay for senior strategy and implementation, delivered directly.
Why a consultant
AEO consultant vs SEO agency
| AEO consultant (this) | Typical SEO agency | |
|---|---|---|
| Optimizes for | Google rankings AND AI citations | Google rankings |
| Reports | Dollar figure of lost revenue | Rankings and vanity metrics |
| Who does the work | The senior person you hired | A team of juniors |
| Retainer | From $2,000/month | $5,000-10,000/month |
| Timeline honesty | 30-90 days, stated per workstream | “6-9 months” |
FAQs
Questions before we talk
Is AI search actually costing my store money, or is this hype?
Fair question. The free audit answers it with your numbers, not industry averages: a dollar figure on traffic value lost, the competitors who took it, and whether you show up in ChatGPT, Perplexity, and AI Overviews for your buyer queries. If the number is small, I’ll tell you.
What if I’ve already tried SEO and it didn’t work?
On Shopify stores, “SEO that didn’t work” usually comes down to structure: conflicting Product schema from the theme and review app, cannibalized collection pages, thin duplicate collections, or content that targets volume instead of buyers. The free audit shows which of these is costing you money.
Why one consultant instead of an agency? And why does it cost less?
AI infrastructure handles the repetitive layer: crawls, competitive analysis, and audit production. There’s no team of juniors to fund and no account managers in between. The person who audits your store is the person who fixes it. Retainers start at $2,000/month because the work is senior-level. The price is below an agency team because there is no team.
Will I have to change my theme or review app?
Usually not. The Fix Sprint works inside your current theme, so your theme and review app stop contradicting each other. If an app genuinely has to go, you’ll hear it in the audit, before you pay for any fixes.
How fast can I see results?
Technical and schema fixes usually show in 30-60 days. Content compounds over 90 days. AI citations typically appear 60-90 days after implementation. Timelines are stated per workstream up front.
Do you work with my industry?
I work with Shopify and DTC ecommerce brands doing roughly $1M-10M in revenue. Most of my recent results come from premium product brands: cookware, fragrance, food, and apparel. I also take on a limited number of law firms. If you run a firm or you’re outside ecommerce, book a call and I’ll tell you honestly whether it’s a fit.
What makes you different from other SEO/AEO consultants?
Most consultants optimize for Google rankings. I optimize for Google and for the AI engines answering your buyers’ questions. Every engagement starts with a dollar figure, not a deliverables list, and I report on revenue from GA4, not third-party estimates. The audit infrastructure I’ve built produces in 8 minutes what agencies quote weeks for, which is why the free audit exists at all.
How involved do I need to be?
Minimal. A 60-minute strategy call, access to Shopify, Search Console, and GA4, and a 15-minute weekly check-in.
Find your Revenue Leak.
Free 8-minute audit, run on your store before we ever get on a call. A 20-minute call and a written summary you keep either way. If there’s nothing worth fixing, I’ll say so.
- Your monthly traffic value loss, in dollars
- The named competitors who took it, and on which keywords
- Your AI visibility gap across ChatGPT, Perplexity, and Google AI Overviews
- The three highest-impact fixes, prioritized by recoverable revenue
The basics
What is AEO, and why haven’t your competitors caught up?
AEO (Answer Engine Optimization) is the work of making your brand the source AI engines cite when your buyers ask questions. An AEO consultant optimizes your brand to be cited by ChatGPT, Perplexity, Claude, and Google AI Overviews when buyers ask what to buy. AEO is the on-page counterpart to GEO (Generative Engine Optimization), which earns brand mentions through off-page reputation.
When someone asks ChatGPT which product to buy, the engine answers from the sources it considers authoritative. If that isn’t you, your buyer gets a recommendation and never sees your store.
The mechanics are technical, not promotional: schema markup that machines can parse, entity definitions that leave no ambiguity about who you are, and content structured so an AI can lift your answer and attribute it to you.
The toolkit I use is open source: claude-aeo is a set of 12 Claude skills for audits, citation testing, schema generation, and E-E-A-T scoring. Questions go in the claude-aeo GitHub discussions.
Free tools
Tools I built and use on client stores.
Run them yourself, free.
Tool
AI Overviews Revenue Leak Diagnostic
Estimate what AI answers are costing your store.
Tool
Shopify Schema Conflict Checker
Find schema collisions: duplicate and conflicting Product schema.
From the blog


