Shopify SEO Audit

A Shopify SEO audit finds the technical problems Shopify themes and apps create by default, then ranks every fix by how much organic revenue it’s likely to recover. You get a fix list your developer can run, not a 40-slide deck. $1,500 fixed. Delivered in 10 business days.

If you book the Fix Sprint or a retainer within 30 days, the $1,500 is credited in full.

Why Shopify stores need their own audit

Shopify handles hosting, SSL and sitemaps for you. It also creates problems a generic SEO audit doesn’t know to look for: the same product reachable at several URLs, filter and tag pages Google crawls instead of your products, a theme and review app that both describe your products to Google, and app scripts that slow every page. Most of the Shopify stores I audit rank fine and still leak revenue to exactly these issues.

What the audit covers

• Crawl and indexation. Collection-path product URLs, tag and filter pages, variant parameters, and what’s actually in Google’s index versus what should be.
• Product and review schema. Duplicate Product blocks from your theme and apps, missing or broken ratings, and prices that don’t match the store. The same checks behind my free Schema Conflict Checker, run across the whole catalog.
• Collection architecture. Collections competing for the same keywords, thin duplicate collections, and the ones that should exist but don’t.
• Templates and on-page. Missing H1s, duplicate titles and descriptions across product and collection templates, and internal linking between collections and products.
• Speed and app bloat. Core Web Vitals on your real templates, and which apps cost you the most load time.
• International setup. Shopify Markets, hreflang and currency URLs, if you sell in more than one country.
• AI search gaps. Your top buyer questions run through ChatGPT, Perplexity and Google AI Overviews: who gets cited, and what’s stopping it being you.
• Revenue baseline. Organic revenue from GA4 so every fix is tied to a number, not a ranking.

What you get

• A ranked fix list: every issue, where it is, why it matters, and the exact change, ordered by expected revenue impact.
• Developer-ready notes naming the theme files and app settings to change.
• A 30-minute walkthrough call to go through the findings and answer questions.

How it works

1. Book and pay. $1,500, fixed. No retainer required.
2. Grant access. Collaborator access to Shopify, plus read access to Search Console and GA4. I’ll send the steps.
3. I run the audit. Crawl, schema, collections, speed, AI search and revenue data. Nothing changes on your live store.
4. Walkthrough within 10 business days. You keep the fix list whether we work together after or not.

What happens after the audit

Three options. Hand the list to your developer. Fix the schema yourself with the Shopify Schema Kit. Or have me do it in the Shopify SEO Fix Sprint: two weeks, fixed price, done in your theme, with the audit fee credited.

Recent results

• Premium cookware brand: organic revenue up 116% year over year, from $1.14M to $2.47M, on flat sessions.
• European fragrance house on Shopify: organic revenue up 121% year over year, with one market up 88% on zero paid spend.

First-party GA4 data. Client names withheld. See the case studies.

Who it’s for

Shopify and Shopify Plus brands doing roughly $1M to $10M a year, with enough organic traffic that fixes show up in revenue. If your store is brand new or gets under 500 organic visits a month, start with the free check and I’ll tell you honestly whether a paid audit is worth it yet.

Common questions

How much does a Shopify SEO audit cost?

Mine is $1,500, fixed. Agency audits for Shopify stores commonly run $3,000 to $5,000 and take several weeks. The price is lower because I do the work myself and use my own tooling for the data-heavy parts.

Will you change anything on my store?

No. The audit is read-only. Changes only happen if you book the Fix Sprint, and even then they’re made on a duplicate theme first.

How is this different from the free audit?

The free check is an 8-minute look at lost traffic value, competitors and AI visibility. The paid audit goes through your whole store: every template, the catalog’s schema, collections, speed and indexation, with a fix for each issue.

Do you work with Shopify Plus?

Yes. Plus stores get the same audit, including checkout and Markets setup where it affects SEO.