Free SEO and AEO tools I built to answer the questions I kept hitting in client work. No sign-up and no credit card. Each one runs on live data and gives you something you can act on today.

Search and SERP tools

Google SERP Checker

See the real top 100 Google organic results for any keyword, by location, language, and device, plus a summary of the SERP features present. It returns a neutral, un-personalized snapshot rather than the results your own browser shows, and you can export the full list to CSV. Use it to spot-check rankings and study who you’re up against.

AI visibility (AEO) tools

AI Overview and SERP Feature Checker

Check whether a Google query triggers an AI Overview, featured snippet, or People Also Ask, and see which sources Google cites to build the answer. It works by location, language, and device, and includes a built-in JSON-LD schema markup generator. Use it to decide whether a page needs to win a snippet, earn an AI citation, or both.

AI Citation Checker

Enter your domain and a customer question, and this tool runs the query against a live answer engine to tell you whether your site gets cited, or which competitors are being recommended in your place. It’s the fastest way to see how visible you actually are inside AI answers, not just in classic search.

Citability Scorer

Paste a page URL and a target query, and this tool scores the page from 0 to 100 on the five things that decide whether AI systems will cite it: answer positioning, structural clarity, factual density, entity coverage, and freshness signals. Use it to turn “my page isn’t getting cited” into a specific, fixable checklist.

Brand Hallucination Auditor

Enter your brand name, website, services, pricing, and locations, then run the audit to get a 0 to 100 Consensus Score for how accurately AI assistants describe your business when prospects ask about you. Use it to catch the places where AI is getting your facts wrong before a potential customer does.

AI Overviews Revenue Leak Diagnostic

Feed in your Search Console data or a few business metrics, and this diagnostic estimates the annual revenue you’re losing to AI Overviews intercepting clicks that used to come to your site. It puts a dollar figure on the queries where Google is answering for you, so you can prioritize what to protect.

When you want the full picture

These tools spot-check a single page or query at a time. When you need the complete view of how your brand shows up across Google and AI answer engines, with the revenue impact quantified, that’s what my AI Visibility Audit is for. You can also see how I help teams fix it on the services page.