About
About Corey Fox
I help Shopify brands go from losing clicks to AI Overviews to being the store AI cites, by fixing the Schema Collision in 14 days. I’m a senior technical SEO and AEO consultant with 7+ years of hands-on experience, and the person who does the work.
My consulting practice works directly with ecommerce brands doing roughly $1M-10M in revenue, mostly premium product brands in cookware, fragrance, food, and apparel. These are stores that rank fine, still lose organic revenue to AI-visible competitors, and need the technical foundation fixed. I also run a white-label fulfillment track for agencies whose retainer clients are asking about AI search.
When you work with me, the work comes from me. No account managers. No junior staff running your audit. Every deliverable is hands-on technical work, not a templated output.
The story
How I found the Schema Collision
While building a recipe content engine for a Shopify seafood brand, I traced a set of Google-flagged critical structured-data errors back to their source: a review app injecting empty rating markup onto every blog page. Nothing in a rankings report showed it. Search Console did.
Once I knew to look for it, I kept finding it. The theme outputs one Product block. The review app adds another. One product ends up described two or three different ways: two ratings that don’t match, a rating with no price, a price with no rating. Google can’t tell which version is true, so it trusts neither.
It’s not rare. In one evening of checking Shopify stores that run Google ads, I found a supplement brand sending Google ratings of 4.4 and 4.8 for the same product, and a fragrance store with about 14,000 Judge.me reviews whose rating sat on a separate product block with no price.
I started calling it the Schema Collision, and I built the free Shopify Schema Conflict Checker so any store can see it on their own product page in about 10 seconds.
It matters more now than it used to. When an AI Overview shows up, the #1 result gets about 58% fewer clicks (Ahrefs), and brands cited inside those answers earn 35% more organic clicks than brands that aren’t (Seer Interactive). The engines cite stores whose product data agrees with itself. Making yours one of them is the job.
Judge.me · Yotpo · Okendo: how the Schema Collision shows up on each review app.
The Problem I Solve
Traditional SEO optimized for one thing: Google’s 10 blue links. That model is breaking. Rankings are holding while traffic drops, because AI answer engines are intercepting buying decisions before shoppers click anything.
When a shopper asks ChatGPT “What’s the best stainless steel cookware set?” they get an answer with cited sources. The brands in that answer win the consideration. The brands not cited do not exist in that moment.
The stores that show up in AI answers are not there by accident. They have clean Product and review schema, clear entity signals, and content structured so machines can lift and attribute it. On Shopify, that foundation is usually broken by default: theme and review-app schema conflicts, cannibalized collections, and missing H1s on templates. That foundation is what I fix.
I call this practice AEO: Answer Engine Optimization. You will also see it called GEO (Generative Engine Optimization). The terminology is still settling. The revenue impact is measurable now.
Recent Results
- Premium cookware brand: organic revenue up 116% year over year, from $1.14M to $2.47M, on flat sessions. First-party GA4.
- European fragrance house on Shopify: organic revenue up 121% year over year, with one market up 88% on zero paid spend. First-party GA4.
See the full case studies. Client names are withheld under confidentiality agreements.
What I Actually Do
- Shopify SEO Audit ($1,500, fixed price): crawlability, indexation, Core Web Vitals, Product and review schema, collection architecture, and a 5-query AI search check. Delivered with a ranked fix list your developer can run.
- AI Visibility Audit ($2,500, fixed price): the deep-dive for AI search. 20+ buyer prompts across ChatGPT, Perplexity, and Google AI Overviews, full competitor citation mapping, and a 90-day repair plan.
- Shopify SEO Fix Sprint ($2,500, fixed price): two weeks, done for you in your theme. Duplicate schema removed, collections cleaned up, and template fixes shipped. See what’s included.
- Monthly retainers (from $2,000/month): ongoing technical oversight, content built around buyer queries, competitor citation monitoring, and revenue reporting from GA4.
- Free 8-minute revenue audit: how much organic traffic value you lost in the last 12 months, which competitors displaced you, and where you are invisible in AI search. This is how most client relationships start.
Background
I have been doing technical SEO since before structured data was table stakes and before Core Web Vitals were a ranking factor. Most of my recent work is on Shopify stores, with multilingual builds, multi-market hreflang, and enterprise ecommerce sites along the way.
My edge is technical depth plus speed. I use my own audit tooling and Claude to compress work that takes agencies weeks into hours. That is why the revenue audit takes 8 minutes and a full technical audit does not take two weeks.
How to Work Together
The fastest way to start is the free revenue audit. I pull your data, put a dollar figure on the organic traffic value you lost in the last 12 months, name the competitors that displaced you, and show you where you are invisible in AI search. A 20-minute call to walk through it is the only next step.
If you are an agency looking for a white-label technical SEO and AEO partner, the agency program page has the details.
Common Questions About Corey Fox
Who is Corey Fox?
Corey Fox is a senior technical SEO and AEO (Answer Engine Optimization) consultant with 7+ years of hands-on experience. He helps Shopify and DTC ecommerce brands stay visible in both Google and AI answer engines such as ChatGPT, Perplexity, and Google AI Overviews by fixing the structured data, entity signals, and site architecture those engines use to choose their sources.
What does an AEO consultant do for a Shopify store?
An AEO consultant makes a store retrievable and citable by AI answer engines. For Shopify brands, Corey Fox does this by fixing schema conflicts between themes and review apps, cleaning up collection architecture, strengthening entity signals, and structuring content so that when a shopper asks what to buy, the AI-generated answer cites your brand instead of a competitor’s.
Let’s look at your numbers.
Free 8-minute revenue audit, run before we ever get on a call. No pitch.