Best AI Visibility Tools (2026)

Last Updated on October 29, 2026 by Corey Fox

The best AI visibility tool for most ecommerce and DTC brands is Peec AI, because it tracks prompts daily across ChatGPT, AI Overviews, AI Mode and Gemini at a price a mid-size brand can justify. If you already pay for Ahrefs or Semrush, start with their AI tools. Enterprise teams should look at Profound, and small Shopify stores on a tight budget should look at Otterly.ai or Rankscale. I’m Corey Fox, a technical SEO for Shopify and DTC brands, and prices below are as of October 2026.

Quick picks

• Peec AI: best overall for mid-size DTC brands
• Profound: best for enterprise brands that want the deepest data
• Ahrefs Brand Radar: best if you already use Ahrefs
• Semrush AI Visibility Toolkit: best if you already use Semrush
• Otterly.ai: best low-cost starting point for small Shopify stores
• AthenaHQ: best for Shopify brands that want a free plan and a Shopify integration
• Rankscale: best budget pick that covers the most AI engines
• Scrunch: best for brands that want to serve an AI-friendly version of their site

Comparison table

Prices as of October 2026. “From” price is the lowest published monthly price I found.

How I picked these

What matters for Shopify and DTC brands:

• Engine coverage that matches your buyers. ChatGPT and Google AI Overviews are the minimum. AI Mode, Gemini and Perplexity matter more every quarter.
• Published pricing. I gave priority to tools with public prices.
• Prompt volume per dollar. Most tools price by prompts or credits. A single product line needs a few dozen prompts. A full catalog needs hundreds.
• Citation and source data. You need to see which pages and domains get cited so you know what to fix or who to pitch.
• Competitor benchmarking. Share of voice against your three to five real competitors is the number that actually goes in a report.
• Ecommerce relevance. Shopping or product tracking, Shopify integrations, or page-level audits score extra points here.

Conductor and BrightEdge both have AI search features, but neither publishes prices (Conductor’s pricing page lists quotas, not dollar amounts), so I left them off the main list.

1. Peec AI: best overall for mid-size DTC brands

Peec AI is a dedicated AI search visibility tracker. You load the prompts your customers ask, pick your models, and Peec runs them daily and reports how often your brand shows up and which sources get cited. Supported engines include ChatGPT, AI Mode, AI Overviews, Copilot and Gemini, with up to 13 models on Enterprise.

Key features

• Daily prompt tracking on every plan
• Unlimited users on all tiers
• Choose 3 models on Starter, Pro and Advanced, with extra models as add-ons
• Multi-country tracking and Looker Studio integration on Advanced

Pricing: Starter (50 prompts, 1 project), Pro (150 prompts, 2 projects), Advanced (350 prompts, 5 projects), Enterprise custom. Peec’s pricing page didn’t show dollar amounts when I checked. PricingSaaS’s Oct 26, 2026 snapshot lists Starter at $95/mo, Pro at $245/mo and Advanced at $495/mo billed monthly. Peec offers 15% off for annual billing. As of October 2026.

Pros

• Unlimited seats on every plan
• Daily tracking, not weekly, even on the entry tier

Cons

• Only 3 models on non-enterprise plans unless you pay for add-ons
• Prices weren’t visible on the public page when I checked, so confirm before you budget

Best for: DTC brands with a marketing team (or agency) that wants daily AI visibility data without enterprise pricing.

2. Profound: best for enterprise brands

Profound is the heavyweight in this category. It tracks up to 9 answer engines on Enterprise (ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search) and adds a lot on top of tracking: Agent Analytics for AI crawler activity, Prompt Volumes to see what people actually ask, and ChatGPT Shopping data on Enterprise.

Key features

• Answer Engine Insights across up to 9 engines
• ChatGPT Shopping tracking (Enterprise)
• Agent Analytics with integrations for Akamai, AWS, Cloudflare and others
• Prompt Volumes with CSV and JSON exports

Pricing: Free trial (50 prompts run daily for 7 days, ChatGPT, Gemini and AI Overviews), then Enterprise at custom pricing. A self-serve Agency Growth plan is mentioned in the FAQ without a price. See Profound pricing. As of October 2026.

Pros

• Widest set of features in this list
• ChatGPT Shopping data is directly useful for product brands

Cons

• No published price for the paid plan
• The trial is limited: no history, no exports, no custom prompts

Best for: Enterprise and large DTC brands with a dedicated SEO or brand team and a real budget for AI search.

3. Ahrefs Brand Radar: best if you already use Ahrefs

Ahrefs Brand Radar gives you two ways in. The AI Visibility Index lets you look up any brand’s AI visibility instantly from a database of 514M+ prompts, with no setup. Custom Prompts let you track your own buyer questions daily. Coverage includes AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, with Claude added for custom prompts.

Key features

• AI Visibility Index with no setup required
• Custom prompt tracking, refreshed daily
• Mentions, citations, AI Share of Voice and estimated impressions
• AI Sources view covering YouTube, TikTok and Reddit

Pricing: Brand Radar AI standalone starts at $199/mo (includes an Ahrefs Free account). Custom prompt packages start at $50/mo for 2,500 checks. Ahrefs plans start at $129/mo for Lite. See Ahrefs pricing. As of October 2026.

Pros

• Instant competitor lookups without building a prompt set
• Sits next to the backlink and keyword data you already use
• Tracks the social and video sources that feed AI answers

Cons

• No free trial (“We never run discounts”)
• Check-based pricing takes some math, and Claude uses 8 checks per update

Best for: Brands and agencies already paying for Ahrefs that want AI visibility in the same place as their SEO data.

4. Semrush AI Visibility Toolkit: best if you already use Semrush

The Semrush AI Visibility Toolkit adds an AI Visibility Score, competitor research, prompt tracking and brand sentiment to the Semrush platform. My favorite part is Prompt Research, which treats prompts like keywords with topic volume, difficulty and intent. Semrush’s documentation names ChatGPT and Google AI Mode for prompt tracking.

Key features

• AI Visibility Score with worldwide or regional views
• Prompt Research with volume, difficulty and intent
• Brand Performance: share of voice, sentiment and key narratives
• AI Search Site Audit checks for crawler blocking issues (up to 100 pages)

Pricing: $99/mo, which includes 1 project, 1 domain, 25 tracked prompts and 10 CSV exports per day. No free trial. See the Semrush knowledge base. As of October 2026.

Pros

• Low entry price for a big-name platform
• Prompt Research is useful for planning content, not just measuring it
• The site audit piece catches technical problems that block AI crawlers

Cons

• Only 25 prompts on the base plan
• Documented engine coverage is narrower than dedicated trackers

Best for: Semrush customers who want AI visibility data without adding another vendor.

5. Otterly.ai: best low-cost starting point for small stores

Otterly.ai is the easiest way for a small Shopify store to start tracking AI visibility. Every plan tracks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Claude, AI Mode and Gemini available as add-ons. It also includes GEO URL audits (1,000 a month even on Lite) and weekly recommendations.

Key features

• Brand visibility, sentiment and citation source tracking
• Daily tracking on every plan
• GEO URL audits from 1,000 to 10,000 per month
• API, MCP access and Agent Analytics from Standard up

Pricing: Lite $29/mo (15 prompts), Standard $189/mo (100 prompts), Premium $489/mo (400 prompts), Enterprise custom from 1,000 prompts. Annual billing is 15% off. See Otterly pricing. As of October 2026.

Pros

• Cheapest real entry point on this list for daily tracking
• Page audits included, not just monitoring
• Four engines on the base plan, including Perplexity

Cons

• 15 prompts on Lite is only enough for a handful of core questions
• AI Mode and Gemini cost extra

Best for: Small Shopify and DTC brands that want to start measuring for under $30 a month.

6. AthenaHQ: best for Shopify brands that want a free plan

AthenaHQ is the only tool here whose pricing page lists a Shopify integration. It also has a real free plan (Essential) with 300 credits covering ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot. The paid Starter plan widens coverage to 11 engines, including AI Mode, Claude, Grok, DeepSeek, Meta AI and Mistral, and adds on-page and off-page actions plus a content optimization agent.

Key features

• Free Essential plan with 300 credits and unlimited users
• Shopify and Webflow integration on Starter
• 11+ engines on Starter, more on request
• Content optimization agent and on-page/off-page actions

Pricing: Essential free ($25 in free credit). Starter $295/mo with 3,600 credits a month (1 credit equals 1 AI response). Enterprise custom. Annual billing is 17% off. See AthenaHQ pricing. As of October 2026.

Pros

• Free plan to test before you commit
• Shopify integration listed on the paid tier
• Wide engine coverage on Starter

Cons

• Big jump from free to $295/mo
• Credit-based pricing means heavy tracking burns through the allowance

Best for: Shopify brands that want to try AI tracking free and connect it to their store later.

7. Rankscale: best budget pick with the widest engine coverage

Rankscale lists 17+ AI engines on every plan, including ChatGPT, Perplexity, Google AI Mode, AI Overviews, Gemini, DeepSeek, Mistral, Claude and Copilot. It runs on credits (usually 0.25 per engine per prompt), and from Pro up it includes shopping and ad analytics, a good fit for product brands.

Key features

• 17+ AI engines on all plans
• Competitor benchmarking and citation analysis
• Shopping and ad analytics, sentiment and AI visits from Pro
• Page audits from 10 to 200 per month

Pricing: Essentials $17/mo (yearly only, 120 credits), Pro $99/mo, Pro+ $229/mo, Growth $385/mo, Enterprise $780/mo, plus Custom. See Rankscale pricing. As of October 2026.

Pros

• Lowest entry price on the list
• Broadest engine coverage at every tier
• Shopping analytics fits ecommerce

Cons

• Credit math takes a minute, and some engines (Claude at 2 credits) cost more

Best for: Budget-conscious brands and freelancers who want wide coverage and shopping data.

8. Scrunch: best for serving an AI-friendly version of your site

Scrunch covers the tracking side (ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, and Meta) and adds something most trackers don’t: the Agent Experience Platform (AXP), which generates an AI-friendly version of your site for AI agents.

Key features

• Prompt Manager with 350 custom prompts and 1,000 industry prompts on Starter
• Citation tracking and Insights for content gaps
• Page audits and agent traffic monitoring
• Agent Experience Platform (AXP)

Pricing: Starter $300/mo month-to-month or $250/mo billed annually. Growth $500/mo or $417/mo annually. Enterprise custom. 7-day Starter trial, no credit card. See Scrunch pricing. As of October 2026.

Pros

• Generous prompt allowance on the entry plan
• Persona-based tracking
• Goes past monitoring with AXP

Cons

• $250 to $300 a month is a lot for a small store
• 3 user licenses on Starter, extra seats cost $25/mo

Best for: Mid-size and larger brands that want tracking plus a way to change how AI agents read their site.

9. SE Ranking: best all-in-one SEO and AI tracking

SE Ranking folds AI visibility into a full SEO platform. Its AI Search Toolkit covers AI Competitor Research, an AI Results Tracker for mentions and links, and AI Source and Coverage Analysis for cited domains and URLs. The AI Search add-on tracks AI Overviews, AI Mode, Gemini and ChatGPT, with Copilot listed as coming soon.

Key features

• AI Results Tracker for mentions and links over time
• AI Source and Coverage Analysis for cited domains and URLs
• Competitor research for up to five competitors
• API and MCP access

Pricing: Core $129/mo ($103.20/mo annual), Growth $279/mo ($223.20/mo annual), Enterprise custom. The AI Search add-on is $89/mo ($71.20/mo annual). 14-day free trial, no credit card. See SE Ranking plans. As of October 2026.

Pros

• One tool for rank tracking, audits and AI visibility
• 14-day trial with no card

Cons

• The pricing page doesn’t name which 5 LLMs the base plans track
• The full AI toolkit is an add-on on top of the plan price

Best for: Brands and small agencies that want one SEO tool that also handles AI tracking.

10. Writesonic: best for content teams that want tracking and writing in one place

Writesonic sells GEO plans that pair visibility tracking with content creation, and Growth adds sentiment analysis and an Action Center trial. The catch: Starter, Basic and Growth only track ChatGPT, Gemini and Google AI Overviews. You need Enterprise for Perplexity, AI Mode, Claude and the rest.

Key features

• Prompt and daily answer tracking
• Sentiment analysis from Growth
• Action Center for on-page and off-page fixes
• 9 engines on Enterprise

Pricing: Starter $79/mo (50 prompts), Basic $199/mo (100 prompts), Growth $399/mo (200 prompts), Enterprise custom. Prices shown are annual billing. See Writesonic pricing. As of October 2026.

Pros

• Tracking and content production in one subscription
• Free trial, no credit card

Cons

• Only 3 engines below Enterprise
• No sentiment analysis on the two cheapest plans

Best for: Content-heavy brands that want to see a gap and write the fix in the same tool.

Also worth a look: Knowatoa (Starter $59/mo for ChatGPT, AI Overviews and AI Mode, Growth $199/mo for 7 services) and Gauge (Growth $599/mo with 600 daily prompts and 18 articles a month).

Free tools to check your AI visibility

Want a quick read before you spend money? These free tools help. Disclosure: these are my own tools. They’re single-purpose spot checks, not replacements for the platforms above.

• AI Citation Checker: enter your domain and a customer question, and it runs the query against a live answer engine (Perplexity, per the FAQ). It shows whether your site is cited or which competitors got cited instead. No signup for the basic check.
• Citability Scorer: paste a page URL and a target query to get a 0 to 100 score across answer positioning, structural clarity, factual density, entity coverage and freshness. It only measures on-page factors.
• Brand Hallucination Auditor: fill in a fact sheet about your brand, and it asks a live AI model with web search six prospect-style questions, then grades each answer as correct, wrong, missing or unverified. You get a 0 to 100 Consensus Score.
• AI Overview & SERP Feature Checker: checks whether a Google query triggers an AI Overview, featured snippet or People Also Ask, and shows which sources the AI Overview cites. You can choose the country, language and device.

If you’d rather have someone do the work, my Shopify SEO retainer covers AEO, including pages built to be cited by AI tools and monthly AI visibility reporting across ChatGPT, Perplexity and AI Overviews. Disclosure: this is my own service.

How to choose

• Start with what you already pay for. If you have Ahrefs or Semrush, try their AI tools first. Adding a second platform only makes sense once you’ve hit their limits.
• Write your prompt list before you pick a tool. List the 20 to 50 questions your buyers actually ask (“best protein powder for women”, “is X brand legit”). That number tells you which plan tier you need.
• Match engines to your customers. Make sure the engines your buyers use (Perplexity, AI Mode, Gemini) are included without add-on fees.
• Fix your own pages too. Tracking doesn’t change anything by itself. Clean schema, direct answers and accurate product data are what get you cited. If you’re on Shopify, a Shopify SEO audit is a good first step.

FAQ

What is an AI visibility tool?

An AI visibility tool runs the questions your customers ask through AI engines like ChatGPT, Google AI Overviews, AI Mode, Perplexity and Gemini, then reports how often your brand is mentioned, how it’s described, and which sources are cited.

What is the best AI visibility tool for a Shopify store?

For most mid-size Shopify brands, Peec AI is the best balance of coverage and price. Small stores can start with Otterly.ai at $29/mo, and AthenaHQ is worth a look because it has a free plan and lists a Shopify integration.

Which tools track Google AI Overviews?

Most dedicated trackers do, including Peec AI, Profound, Ahrefs Brand Radar, Otterly.ai, AthenaHQ, Rankscale, Scrunch, SE Ranking and Writesonic.

How much do AI visibility tools cost?

Published prices in October 2026 range from $17/mo (Rankscale Essentials, billed yearly) to $599/mo (Gauge Growth), and enterprise plans from Profound, Conductor and BrightEdge are custom priced.

Can I check my AI visibility for free?

Yes. AthenaHQ has a free plan, SE Ranking offers 5 free AI visibility checks a day, and free spot-check tools like the AI Citation Checker show whether you’re cited for a single query.

How this list is maintained

I checked every vendor’s own pricing and product pages in October 2026, and each price links to its source. Peec AI’s dollar amounts come from a third-party pricing tracker because they weren’t visible on Peec’s page when I checked. AI tools change pricing often, so I’ll update this list as plans change. My own free tools and retainer are included and labeled with a disclosure. There are no paid placements in this version.