A Shopify SEO checklist built for the problems Shopify creates: collection-path URLs, filter pages in Google’s index, duplicate Product schema and app bloat. 53 checks in 10 phases, each with where to look in Shopify and a priority. Free workbook with the fixes.
Shopify SEO costs $0 to $80 a month for apps, $1,500 to $15,000 for a one-time audit, $2,500 to $5,000 for a fixed-scope fix project, and $1,500 to $10,000 a month for a retainer. Here’s what each price actually buys, the red flags, and how to decide what to spend.
Shopify themes output Product schema automatically through the Liquid structured_data filter. It covers name, image, brand and price. It leaves out ratings, shipping, returns and often GTINs. Here’s the full field list, how to check your store, and how to fill the gaps without creating duplicates.
Stamped’s rich snippets aren’t a setting you can switch off. They were pasted into your Shopify theme when Stamped was installed. Here’s how to find the block, remove it without breaking your reviews widget, and keep your star rating in Google.
Loox adds its own Product schema so Google can show your star rating, which duplicates the Product schema your theme already outputs. Loox makes the fix easier than most review apps. Here’s how to check, switch it off, and handle older reviews that never synced.
Okendo adds its own Product schema to show star ratings in Google. If your theme outputs Product schema too, Google sees the product twice. Here’s how to turn Okendo’s off, and how to work out which rating fields your store actually uses first.
Duplicate Product schema means Google sees your product described more than once on the same page, usually by your theme plus a review or SEO app. Here’s where each copy comes from, how to find them in two minutes, and how to get down to one.
Your Shopify store has reviews, but Google won’t show the stars. It’s almost always one of four things: duplicate Product schema, a theme that drops the rating, invalid rating values, or Google simply hasn’t recrawled yet. Here’s how to tell which one and fix it.
The “Review has multiple aggregate ratings” error in Search Console means Google found more than one rating attached to the same product. On Shopify it’s almost always your theme and your review app both marking up the rating. Here’s how to find both and keep one.
Judge.me adds its own Product schema to attach star ratings. If your theme also outputs Product schema, Google sees the product twice. Here’s how to check, turn Judge.me’s rich snippets off, and clear the old markup it leaves behind.